Underhill - Shop Like a Man

This article discusses the different ways in which each gender shops. It talks about how women leisurely shop and enjoy inspecting every item available to them. Men, on the other hand, are quick about it. They go into the store, find something they want, and buy it. There is no analyzation of the product, or even a glance at the price tag. I find this to be humerously true because I have witnessed my dad doing exactly this. He is the kind of shopper who gets what he needs and leaves. I remember my sister and I asked him if he would take us shopping. We browsed through clothes at a leisurely pace, enjoying our time. When I looked over, my dad was pacing around, with an anxious look on his face. He obviously would have preferred giving us money and leting us shop on our own. I find it interesting when Underhill says that men feel a thrill by paying. Working at a retail store, I noticed as well that when men and women are shopping together, the man always insists to pay for the items. He is always stubborn about it and wips out his wallet before the woman can state an argument. I agree with Underhill's conclusion that this is because it makes the man feel like the providor. Even if he is not the one bringing in the most money between the couple, he will still feel proud by paying for his wife. That is the only part of the shopping experience that he enjoys. I like that idea that Underhill suggests about making shopping fun for both genders. If there were a section in a store that was labeled in a male manner, I believe the man would enjoy the shopping experience much more. I know my dad would get all fired up about a grill and lighter fluid.